LOGO DESIGN + BRAND IDENTITY + COLLATERAL
Showtime Sports Agency is a sports agency in San Diego, California started by a friend of mine and his business partner,
Anthony "Showtime" Pettis, a well-known MMA fighter.
Showtime Sports Agency is a full-service athlete representation firm that acts in the best interest of their athletes (clients) by helping them find endorsement deals, handle negative publicity
and negotiate for a higher salary.
The logo icon can be seen as an "S" or a twisted rag that athletes wipe their faces with. Anthony Pettis' website is red, so since they wanted the sports agency logo to be strongly associated with him, we used red for the agency as well.