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LOGO DESIGN + BRAND IDENTITY + COLLATERAL
Showtime Sports Agency is a sports agency in San Diego, California started by a friend of mine and his business partner,
Anthony "Showtime" Pettis, a well-known MMA fighter.
Showtime Sports Agency is a full-service athlete representation firm that acts in the best interest of their athletes (clients) by helping them find endorsement deals, handle negative publicity
and negotiate for a higher salary.
The logo icon can be seen as an "S" or a twisted rag that athletes wipe their faces with. Anthony Pettis' website is red, so since they wanted the sports agency logo to be strongly associated with him, we used red for the agency as well.
I designed hats and polos for the owners, and eventually they may sell these on their site.
No identity is complete without professional business cards. Many times, the first interaction a person has with a company is with their business cards, and it's important to make a strong first impression.
Showtime Sports Agency is still starting up, so since they don't have a lot of information to put on the website yet, I built them a single page, scroll down web page with their basic information and contact.
You can view their website at
I designed this single page sellsheet for Anthony Pettis and his agents to hand out to potential clients.
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