LOGO DESIGN + BRAND IDENTITY + COLLATERAL
UWO SENIOR PROJECT
Atlas Cafe & Bistro was created during my senior year of college,
from name and brand identity to all of its collateral. Atlas is a modern
cafe in Seattle that has a friendly, natural, and adventurous feel.
All of the elements had to be cohesive and attract the right audience.
Collateral included t-shirts, a menu, basic food packaging,
business cards, coffee mugs, and more.
The Atlas Cafe & Bistro logo has mountains and water in the shapes, which is reminiscent of Seattle. The color blue was chosen to mimic the color of water.
To make it easier for another designer (or anyone else) to know how to stay consistent with the Atlas brand, I created this identity guide. It includes the fonts, which logo versions to use in certain situations, how much space to leave around the logo, etc.
Since Atlas Cafe & Bistro is located in Seattle near the Pike Place Market, it was only fitting to make sure the cafe offered food made from the fresh local produce. This menu reflects the healthy and fresh options that the cafe's demographic desires.