At The Program, one of my first primary clients was LaCrosse Footwear. My team worked on a very extensive and lengthly project with LaCrosse to set up a system of designs and language around their new line of hunting boots, the AlphaBurly Aero, featuring two brand new technologies called AeroForm® (a midsole designed to absorb shock, increase comfort, and hold its shape) and Solarcore® (utilizes NASA aerogel technology for advanced thermal insulation while reducing bulk or weight).

We developed the branding for AeroForm® in house, and created a visual system of showing customers how it works in a digestible and simple way, while not overtaking the LaCrosse branding, name of the new product, and marketing taglines. We also developed imagery and messaging around how to speak about the boots that have Solarcore® insulation technology in them in addition to AeroForm®.

I also helped develop a heritage stamp mark that could be used in branding to replace their former mark. The materials we delivered included AeroForm® branding elements, tradeshow materials, in-store displays, advertisements, layouts and guidelines around combining LaCrosse, AeroForm®, and Solarcore® branding into marketing materials, and much more.