Rogue Ales & Spirits has had its own distillery on the coast in Newport, Oregon since 2007, but beer has been its main focus for years. When I started working at Rogue, Dead Guy Whiskey didn't have many materials or quality lifestyle photos.

I did some research on other whiskey brands and then chose fonts, created a new logo lockup for the whiskey, and developed a photography style and editing aesthetic for the brand. I then created sellsheets and flight cards for our sales team to use, and I also spent a weekend in Newport, Oregon near our distillery photographing the three core bottles of whiskey and editing them to fit the new aesthetic I developed for the brand.